A look at how, despite bad weather this season AMS has managed to keep up with demand.
Health trend captures imagination of berry marketers
01/May/2007
Testament to AMS maintaining their position at the forefront of the industry, the company is now pioneering superfruit sales.
Fruit Logistica Participation
15/Mar/2007
Well Pict European Group recently participated in the industry`s largest exhibition.
Super powers
08/Feb/2007
The concept of superfruits and vegetables – foods that contain high levels of disease-fighting nutritional compounds – is having a large impact on the fresh produce industry.
AMS brings YAWYE to berries
07/Feb/2007
UK-based soft-fruit specialist AMS Marketing will unveil a new concept for the category with its range of You Are What You Eat healthy, convenient and prepared fruit, at Fruit Logistica next week.
It is with much excitement that AMS Marketing has unveiled their new-look web-site. Loaded with information and functionality, the redesign is timed to compliment the recent changes made to the company.
News details
The Great British Summer
15/Jul/2007
The Great British weather this summer is now affecting both consumer purchasing habits along with poor growing conditions
Whilst April was full of sunshine and contributed to exceptional quality soft fruit and strong berry demand, the recent months of rain has started to impact on sales and growing conditions. The seemingly endless rain that we have been experiencing over May, June and now July (with June being the wettest on record) has affected crop yields and consumer demand. It is forecasted that the temperatures will rise over the coming weeks - but it would appear that the rain will not stop. Holiday bookings for those looking for warmer and drier climes are up for the first time in a couple of years. AMS Marketing has put into place, with its key customer base, some exciting new promotional opportunties in the coming months to ensure that we continue to drive sales in the ever popular category of soft fruit. Whilst there is nothing that can be done about the Great British summer time wet weather, we can continue to ensure our consumers are attracted to the berry fixture, over the important next few months that remain of the UK berry season.
